We "love" this post.
A lot of people seem to think "quotes" mean emphasis hence the awkward, yet funny, signs featured below.
Advertising is huge when it comes to capturing the attention of new potential customers! If you could capture their gaze for a moment, make them think, AND laugh, that's when you know you've got something. Advertising companies spend millions crafting the ads that aren't nearly as good at the phrase or drawing that these bartenders scribbled on a sign in minutes.